Selected Projects

Results, reported by project name

Client names are anonymised throughout this site, and each project is shown by project name. Figures are de-identified. Open a card to read the full case study.

How these projects were selected

The six case studies were chosen because their outcomes could be measured. Each one states the problem, the approach and the result; projects without measurable results are not published.

Industries covered are retail, healthcare, legal, creative, technology and finance. The method is the same in each: diagnose the weakest step first, then apply the smallest change with the largest effect.

What each case study contains

Every case study page carries the same structure so the pages can be compared: client and industry, scope, timeline and stack, then the challenge, the build and the result.

• Client and scope: the industry, and which of the three services the engagement covered.
• Timeline: working weeks from first workshop to launch, not including client review time.
• Stack: the framework, language or platform the build runs on, and why it was chosen.
• Result: the measured change, with the baseline and the period it was measured over.

Reading the numbers

Figures are measured against the baseline recorded before work began and over a defined window stated on each page. Where an outcome could not be measured, the page says so instead of estimating it.

Results are reported at the level of the business metric the client cared about — enquiries, bookings, orders or cost per lead — rather than page views or impressions.

Why clients are anonymous

Engagement agreements do not permit naming clients, so each project is published under a project name. Industries and outcomes are reported as delivered; commercial details that would identify the business are removed.

Work that cannot be published at all — including internal systems and several finance and healthcare builds — is not listed here. Similar work can be discussed in a call without naming the client.