Programmes built around qualified enquiries
We run SEO, content, social and paid activity as one acquisition system. For Australian small and mid-sized businesses the emphasis is local SEO: being found by high-intent customers searching nearby is usually cheaper and steadier than competing for national traffic.
What the programme covers
Each programme is assembled from the same components, weighted to the business.
Local SEO
Business profiles, consistent listing details and location-relevant content, so nearby searchers find you first.
Content strategy
Guides that answer the questions customers actually ask, built as assets that keep working after publication.
Targeted paid
Campaigns split by service, each with its own landing page so the ad promise and the page match.
Readable reporting
Cost, lead quality and conversion on one dashboard; decisions are made from numbers.
How delivery runs
Work starts with an audit of where you currently appear in search and which pages convert. Content and SEO fundamentals come first, paid activity then amplifies what works, and budget is concentrated on the channels with the best return.
In the Lumen Studio engagement, cost per qualified lead fell by about forty per cent over three months, while organic enquiries rose.
Why content comes before spend
Paid traffic stops when the budget stops; published content keeps returning. For trust-led professions — legal, accounting, financial advice and consulting — a clear answer to a real question outperforms advertising, because it is still earning a year later.
The first ninety days
- Days 1–30: audit current visibility, complete business profiles, fix landing pages
- Days 31–60: publish three to five high-intent articles and run small paid tests
- Days 61–90: concentrate budget on the channels with the lowest cost per qualified lead
Budget split
A typical split is roughly forty per cent content, thirty per cent local SEO and fundamentals, and thirty per cent paid. The ratio shifts by industry, but every dollar is expected to leave something reusable behind.
What we do not do
No purchased followers, no keyword stuffing, and no ads whose promises the landing page does not keep. Shortcuts inflate this month's numbers and raise next year's costs.
How results are judged
Enquiries, cost per qualified lead and customer lifetime value decide whether a channel continues. Reach, likes and page views are reported as context, not as results.
Who this is for
Businesses with a strong portfolio but too few enquiries, paid costs that keep climbing, or growth that depends on referrals. Engagements open with a free marketing audit.
Tell us what a good enquiry looks like
We will audit where you stand and map the shortest route to more of them.
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